A whole new brand
Cal was first. The first public university in the great state of California. They are the pioneers. They are the trailblazers who started it all. Same goes for Under Armour. When status quo was the status quo, they changed everything. Starting revolutions. Challenging authority. Being first. Thatu2019s what Cal and Under Armour have been doing since their respective day ones. Now, together, through passion, design, and the relentless pursuit of innovation, they fight to keep that revolutionary spirit alive.
- Art Direction: Kirk Roush
- Photography: Sam Gordon
- Copy: Dane Rahlf & Matt Norman